Job Description

About Forme

Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in Vogue , Cosmopolitan , and Golf Digest , and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel.

We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you’ll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people’s lives.

The Role

We’re looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you’ll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.

This is a full-time, in-office role based in Los Angeles.

You are:

• A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
• Fluent across brand storytelling and performance marketing , with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
• Experienced in managing and coordinating with performance marketing agencies , ensuring strategies are aligned and execution delivers measurable results.
• Built for urgency and adaptability — you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
• A player-coach: you can build strategy, but you’re also willing to roll up your sleeves and execute.
• A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
• A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities:

• Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
• Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
• Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency .
• Build out and lead the marketing team, setting clear goals and developing talent.
• Partner with product and operations to launch new products with effective go-to-market strategies.
• Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
• Analyze data, measure ROI, and continually refine strategies to maximize growth.
• Work closely with the CEO and executive team to align marketing with company vision and business objectives.

Qualifications:

• 5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role.
• Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
• Proven track record of scaling marketing efforts in a high-growth, fast-paced environment .
• Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
• Experience managing external agencies and ensuring accountability to performance goals.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Ability to thrive in environments where intensity and urgency are the norm .

Role Details:

• Location: Full-time, in-office at our Los Angeles office
• Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products

To Apply: Send your resume to hiring@forme.science with answers to the following questions:

1. Tell us about a brand you’ve helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership?
2. What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why?
3. Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals?
4. What excites you about working at a company like Forme, and why do you think you’re a strong fit for this stage of growth?

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