Job Description

Graphic Designer

Location: Dallas, TX

Reports to: Senior Creative Services Manager

Job Summary:

As a member of the in-house creative team, the graphic designer will serve as an internal agency point of contact for design needs. The position is responsible for creating visually compelling and on-brand designs for a variety of projects (including print, web, e-mail, social, etc.). And collaborate with marketing and creative team members, in addition to internal stakeholders to brainstorm ideas, develop concepts and deliver project objectives.

Objectives of this role

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Raise the bar continually providing visual concepts and designs that connect with a desired audience and drives action
• Be adept at varying the look, feel and other visual characteristics based on project objectives while adhering to the PPAI brand standards
• Stay current on latest communication- and client-related industry trends
• Support communication efforts to inform best practices in brand and current brand guidelines for consistent look and feel
• Serves as back-up for digital marketing manager for social media or digital design needs

Key Responsibilities:

Graphic Creation & Visual Excellence (70%)

• Produce original, engaging and effective visual solutions that consistently align with brand standards and marketing goals to increase engagement.

Research & Creative Process: (15%)

• Interpret creative briefs to develop concepts for execution with assigned clients
• As needed, work with marketing managers to obtain additional research to develop an understanding of a client’s needs and target audiences, which could also include online searches, reviews of existing research, interviews with subject-matter experts and in-person meetings
• Present design concepts and final deliverables to internal team and client representative as requested or necessary
• Revise designs based on internal and client feedback

Project Management & Workflow Coordination (10%)

• Actively participate in weekly internal status meetings to ensure consistency in brand messaging, clarity in client goals and alignment across all marketing initiatives.
• Proactively communicate progress and status updates for creative projects documenting any dependencies or client/stakeholder communications and deliverables.

Continuous Improvement & Knowledge Sharing (5%)

• Provide regular content performance insights and recommendations, presenting clear opportunities for design improvements and strategic alignment based on monthly KPI trends and aligning with marketing manager for campaign ROIs on larger-scale projects.

Required skills and qualifications

• Minimum 5+ years of professional experience with strong online portfolio of work
• Ability to work independently and collaboratively in a team environment
• Excellent organizational skills and multitasking ability, managing multiple projects and priorities simultaneously
• Effective communication and interpersonal skills
• Strong attention to detail with all design work
• Adept at learning and contributing feedback on new systems and processes
• Expert knowledge of Adobe InDesign, Photoshop, Illustrator, Acrobat; working knowledge of Canva and other design tools
• Experience with Adobe Premier and/or After Effects is a plus
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook)
• Strong understanding of typography, layout, color theory and brand standards
• Deep understanding of digital and print design best practices, ensuring quality output across
• all formats

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in graphic design, art, or related discipline
• Experience with content management and project management systems
• Photography experience and proficiency with photo-editing software
• Conceptual abilities and art direction skills

Physical Activity

• Sitting
• Standing
• Lifting
• Pushing/Pulling
• Bending/Stooping
• Extended work hours, extended weeks (endurance requirement)

Work Environment

• Office environment
• Temperature-controlled environment
• Travel: Must be able to travel, work weekends, and long hours as event scheduling may require

PPAI is an Equal Opportunity Employer (EOE)

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