We are seeking a strategic, creative, and results-driven Director of Marketing & Brand to lead brand storytelling and integrated marketing efforts. This role partners closely with the Co-Founders to shape and execute a full 360° marketing strategy that drives brand awareness, customer acquisition, and long-term loyalty.

You will own the marketing vision across digital, social, retail, events, influencer, and community channels-ensuring every brand moment is cohesive, impactful, and culturally relevant.

• Partner with Co-Founders to develop and execute strategic brand and seasonal marketing initiatives using a full 360° approach

• Lead integrated marketing strategies across digital, social, retail, events, influencer, and community channels to drive awareness, acquisition, and retention

• Collaborate with Digital, Retail, and Events teams to execute best-in-class product launches, store events, and brand moments

• Own and manage the marketing budget across campaigns, photoshoots, events, influencer gifting, and partnerships

• Oversee social media strategy and stay ahead of emerging platforms, trends, and content formats

• Partner with the Digital team on paid social and influencer strategies designed to impact the full marketing funnel

• Lead and mentor senior influencer and community marketing leadership, ensuring strategies drive engagement, consideration, and conversion

• Oversee social content strategy and channel management to ensure consistency, innovation, and performance

• Cultivate sponsorships and strategic partnerships to elevate brand presence and support events

• Develop, coach, and inspire the Marketing & Brand team through goal setting, one-on-ones, and career development planning

• Deliver innovative approaches that fuel brand evolution and cultural relevance

• Monitor the competitive landscape, consumer trends, and behavioral shifts to inform strategy and innovation

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred)

• 3-5 years of marketing experience, including 3-5 years in a senior leadership or managerial role

• Proven success building and executing marketing strategies that drive brand awareness, customer growth, and revenue

• Strong leadership skills with the ability to inspire, mentor, and motivate teams

• Exceptional communication and collaboration skills across cross-functional teams

• Strategic, analytical thinker with strong problem-solving capabilities

• Proficiency in marketing technology platforms, analytics tools, and digital marketing channels

• Ability to balance attention to detail with broader business objectives

• Comfortable working independently in a fast-paced, ambiguous, results-driven environment

• A visionary leader with strong strategic acumen

• Confident, engaging, and comfortable presenting ideas to stakeholders

• Highly organized with strong project management skills

• Adaptable and energized by evolving market dynamics

• Data-driven with a creative edge