Job Description

Become the Voice Behind the Story

At Juliska and Capucine De Wulf, every collection begins with a spark. As our Editorial Content Director, you’ll be the voice that transforms inspiration into story—crafting copy that connects customers with two beloved lifestyle brands. You’ll lead all brand content—emails, catalogs, product storytelling, social captions, campaign narratives—partnering with Marketing, Creative, and Product Development to ensure everything is aspirational, consistent, and on-brand.

The ideal candidate is a strategic, creative writer with an editorial background (luxury lifestyle, home, or jewelry a plus) and experience in styling stories, shaping both words and visuals to work in harmony. You’re fluent in brand voice across channels, know how to balance storytelling with results, and embrace modern tools (including AI) to streamline workflows.

Reporting to the VP of Marketing & Ecommerce and working directly with our Co-Founder and Chief Creative Officer, this role shapes the narrative heart of our brands. If you love language, live for storytelling, and want to make your mark on brands built around meaning and craft, we’d love to meet you.

Full suite of benefits is available following one month of employment including medical, dental, vision, life insurance, short term disability, 401(k) with company matching, generous employee discount, growth opportunities, vacation, personal time, holidays, and your birthday as a paid day off!

This is an  on-site opportunity at our Corporate Headquarters at 7791 Palmetto Commerce Parkway, North Charleston, SC.

Day-to-Day:

• Collaborate with product development, marketing, and creative services to craft highly engaging brand stories, then translate those narratives into compelling content for use across all platforms.
• Lead storytelling concepting and execution for seasonal launches and trending topics—from initial writing to product styling—ensuring cohesive and impactful final assets.
• Write and edit high-impact copy across multiple digital channels, including websites, blogs, email, social media, product pages, catalogs, direct mailers, paid advertisements, and banner ads.
• Partner with teams across Marketing, eCommerce, Product Development, and Creative Services to ensure content and copy is compelling, on-brand, and optimized for performance.
• Maintain a brand point of view on content to support seasonal and thematic communications programs
• Successfully write copy, manage briefs and curate all content needs
• Uphold brand communication standards
• Ensure all content is error-free, aligns with brand voice, and meets our high standards for quality and accuracy
• Incorporate SEO best practices into all content to enhance visibility and drive organic traffic
• Utilize AI to create multiple formats of stories to meet deadlines and streamline processes
• Regularly meet with Marketing, Creative Services, and eCommerce teams to ensure key messaging, features, and benefits are highlighted
• Leverage key messaging insights for deployment across all channels and mediums including social media, email, blog, and other content used to support merchandising plans.

What We’re Looking For:

• Bachelor’s degree in marketing, Business, Communications or a related field
• 10 + years of professional experience in editorial content development with luxury brands or publications
• Brilliant writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like social media, blogs, email, SMS, paid ads, and website.
• A creative thinker with a passion for strategic storytelling and a knack for engaging diverse audiences
• Ability to prioritize tasks, manage deadlines, adapt quickly to changing priorities, and balance short-term needs with long-term strategic initiatives.
• A background in editorial roles within luxury lifestyle publications; particularly in the home, shelter, or jewelry sector is highly valued.
• Proven experience in capturing and conveying the intangible qualities that define a luxury brand, crafting stories that balance aspiration with attainability.
• Someone who embraces AI to streamline workloads and optimize output

Our Brands:

Juliska

As newlyweds and unabashed romantics, Capucine & David Gooding founded Juliska in 2001 with a small collection of mouth-blown Bohemian glasses. Today, Juliska makes hundreds of products for the table and home inspired by the joy of gathering to create unforgettable moments. Sold through Juliska.com, Neiman Marcus, Bloomingdales, and a thousand discerning specialty retailers across the US and Internationally.

Capucine De Wulf

Launched in 2018, Capucine De Wulf celebrates Love, Authentic Beauty and Womanhood through gorgeous jewelry. Sold through capucinedewulf.com and a growing group of select US retailers.

Our Core Values:

Mighty Hearted

We are 'all in' through thick and thin! An attitude of gratitude, thoughtful, kind, trustworthy. Focused on results but unafraid of taking risks and exploring new ideas.

Team Players

All for one and one for all. A collaborative and inclusive mindset to propose, challenge, listen, and drive solutions. Roll up our sleeves and support co-workers for the greater good.

Positive Mindset

No negativity, cynicism, drama. Confront problems with a glass-half-full mindset and always focus our energy on solutions. Embrace the inevitable challenges as integral to the exciting journey towards progress.

Creative Thinkers Who GSD (Get Stuff Done)

Great results come from creative thinking. Self-motivated and pro-active, often working with minimal supervision. A healthy impatience for continuous improvement and accountability.

Fun Loving

Embrace good humor and occasional lighthearted silliness with a sense of fun and joy. Love to laugh! We never take ourselves too seriously.

Our employment process is in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status as protected by applicable law.

Juliska is an equal opportunity employer.

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